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Ngong Road, Nairobi, Kenya
+254 710 469 721
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Communications, PR & Audience Insights
In a crowded landscape, a clear and resonant message is your greatest asset. We help organizations optimize their communication strategies by providing deep insights into their audiences and the effectiveness of their PR efforts. From measuring brand perception to evaluating campaign impact, we provide the evidence needed to refine your messaging, engage key stakeholders, and build a stronger, more influential brand presence.
Our Key Services Include
Audience Perception & Awareness Studies
Assess how target audiences view and recognize a brand, issue, or organization to guide communication strategies.
Message Testing & Campaign Evaluation
Evaluate communication messages and campaign impact to ensure clarity, resonance, and effectiveness with target audiences.
Knowledge Management
Capture, organize, and share institutional knowledge to enhance learning, decision-making, and organizational efficiency.
Brand Equity Research
Measure the strength, value, and reputation of a brand based on customer perceptions and market performance.
Stakeholder Mapping & Engagement Planning
Identify key stakeholders, analyze their influence and interests, and develop strategies for meaningful engagement.
Thought Leadership Positioning
Establish authority and credibility by showing expertise, insights, and innovative ideas within a specific industry or field.
Featured Case Studies
European Investment Bank (EIB)
Challenge:The EIB needed to ensure its visibility campaign in Kenya, Malawi, and Senegal would be effective and culturally relevant.
Solution
We conducted a message testing study using focus group discussions to assess the clarity, cultural relevance, and emotional impact of proposed taglines and visual identities.
Impact
These insights enabled the EIB to communicate its campaigns effectively, boosting the visibility of its initiatives.
Safaricom
Challenge: Safaricom wanted to assess the effectiveness of its Corporate Communications among various internal and external audiences.
Solution
Our multi-method research project included in-depth interviews, focus groups, and over 1,300 online and telephone surveys with employees and customers.
Impact
The insights generated from this extensive research informed Safaricom’s communication strategy for 2018.
Why Lotus for Communications & PR?
We provide the evidence that underpins effective communication. By deeply understanding your audience and mapping your stakeholder ecosystem, we equip you with the insights to craft messages that resonate, build influence, and position your brand as a thought leader.