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Market Research
Market Research
Our Market Research services provide the critical insights needed to navigate your market with confidence. We deliver a comprehensive understanding of your customers, competitors, and the broader industry landscape. Through tailored research methodologies, we translate complex data into clear, actionable strategies that empower you to minimize risk, capitalize on opportunities, and achieve a stronger market position.
Our Key Services Include
Customer Satisfaction Surveys (CSS)
Tracks policy and regulatory developments, providing insights on potential impacts and compliance requirements for informed decision-making.
Employee Satisfaction Surveys (ESS)
Evaluate staff morale, engagement, and workplace satisfaction to inform policies that boost productivity and retention.
Mystery Shopping/Secret Shopper Studies
Use trained evaluators posing as customers to assess service quality, compliance, and overall customer experience.
Service Accessibility and Equity Audits
Examine how easily and fairly different groups can access services, ensuring inclusivity and compliance with equity standards.
Featured Case Studies
Uber Kenya
Challenge: Uber needed to understand driver operational costs and profitability in Nairobi.
Solution
We conducted a pricing study, surveying drivers and mechanics and conducting mystery shopping to develop a vehicle operating cost model.
Impact
The study provided Uber with crucial insights into the financial viability for its drivers.
Qatar Airways
Challenge: The airline wanted to understand its brand perception across six African countries.
Solution
We carried out a multi-country brand perception study that blended desk research, social-media listening, and an online survey of over 300 airline passengers.
Impact
The findings on brand awareness and competitive advantages directly informed the airline’s Africa communications playbook.
Why Lotus for Market Research?
Choosing Lotus for your market research means partnering with a team that excels at translating complex data into a clear competitive advantage. Our method-agnostic approach ensures we design the right study for your specific challenge, whether it’s pricing, product testing, or understanding brand perception.